Over the past few months the College has seen a significant increase in the amount of complaints being reported for advertising concerns across the province.
Denturists must ensure that advertisements related to their professional practice are honest, truthful, transparent, and clear. “Advertisement” means any advertisement, announcement or information related to the member’s practice including printed and online media.
A denturist may only advertise for services that they are authorized to and can perform competently and safely. A regulated member must not purposefully choose a clinic name or use promotions that may cause confusion to the public regarding distinction between the practices of other regulated members.
The College encourages each and every member to re-read the Advertising Guidelines which can be found on our website here.
By staying updated on what is required of you, it can help prevent a lot of time, money, and frustration by avoiding the complaints process. Please be sure that if you work with an outside media company to manage your website or advertising that they have not listed you as a doctor or made suggestions like “#1 denturist in the community”. Since we had received over 14 advertising concerns in less than 3 months – 20 clinic websites were randomly reviewed for compliance and 16 were found to be non-compliant with our advertising guidelines. Please take this opportunity to review your own website and advertising for compliance.
If after reading through the Advertising Guidelines you still have questions, please feel free to reach out to our Complaints Director, Lloyd Fischer at lfischer@abdenturists.ca.
College of Alberta Denturists
405, 10408 124 Street NW
Edmonton, Alberta, Canada
T5N 1R5
